Ninaninau me Dai Junqi, Hope Pelekikena o Fonterra Greater China: Ke wehe nei i ke Kānāwai Kaʻa o ka Mākeke Hale Berena 600-biliona-yuan
Ma ke ʻano he mea hoʻolako alakaʻi i nā mea hana waiū no ka ʻoihana berena a he kumu nui o nā manaʻo noi hana noʻeau a me nā ʻike mākeke ʻoi loa, ua hoʻohui nui ʻia ka brand Anchor Professional Dairy a Fonterra i ka ʻoihana berena Kina e ulu nui nei.
"I kēia mau lā aku nei, ua kipa aku au me koʻu mau hoa hana i kahi kahua e-commerce lawelawe ola home alakaʻi. I ko mākou kahaha, i nā pule ʻelua mua o Mei, ʻo ka huaʻōlelo hulina kiʻekiʻe ma Shanghai ʻaʻole ia he ipu wela a i ʻole ka barbecue, akā he keke," wahi a Dai Junqi, Hope Pelekikena o Fonterra Greater China a me ke Poʻo o ka ʻOihana lawelawe Meaʻai, i loko o kahi hālāwai ninaninau kūikawā me Little Foodie ma ka China International Bakery Exhibition ma Shanghai.
Ma ka manaʻo o Dai Junqi, ma kekahi ʻaoʻao, ke hoʻomau nei ka ulu ʻana o ke ʻano o ka hoʻomoʻa ʻana i nā ʻoihana a me nā hale kūʻai liʻiliʻi i hoʻokele ʻia e nā mea kūʻai aku e like me Sam's Club, Pang Donglai, a me Hema. Ma ka ʻaoʻao ʻē aʻe, ua puka mai kahi nui o nā hale kūʻai kūikawā e hāʻawi ana i ka mana kiʻekiʻe, ʻokoʻa, a ikaika hoʻi i nā mea i hoʻomoʻa hou ʻia e hoʻokō i nā ʻano kūʻai o kēia manawa. Eia kekahi, ua hoʻonui koke ʻia ka hoʻomoʻa ʻana ma ka pūnaewele ma o nā kahua e-commerce a me nā pāpili kaiapili e pili ana i ka hoihoi. Ua lawe mai kēia mau mea āpau i nā manawa ulu hou no Anchor Professional Dairy ma ke kahawai hoʻomoʻa.
ʻO nā manawa kūpono o ka mākeke ma hope o nā ʻano e like me ka wikiwiki o ka ʻoihana hana ʻana i ka bakena, nā hiʻohiʻona hoʻohana like ʻole, ka ulu wikiwiki ʻana o nā ʻano koʻikoʻi, a me nā hoʻonui ʻana i ka maikaʻi e hui pū ana e hana i kahi moana polū hou e waiwai ana i nā haneli piliona yuan no nā noi waiū. Ua hoʻoikaika ʻo ia, "ʻO Anchor Professional Dairy, e hilinaʻi ana i ka pono o ka maikaʻi o nā kumu waiū hānai mauʻu o Aotearoa, hāʻawi i nā lawelawe i kau ʻia ma ka mea kūʻai aku a me nā hoʻonā hou e kōkua i nā mea kūʻai aku e hoʻonui i kā lākou ʻoihana bakena a hoʻokō i kahi kūlana lanakila-lanakila."
I ke alo o nā ʻano hou he nui i ke kahawai hana bakena, he aha nā hoʻolālā hou a Anchor Professional Dairy ma Kina? E nānā kākou.
Kōkua nā lawelawe kaulahao piha hou i ka hana ʻana i nā mea hoʻomoʻa palaoa
I nā makahiki i hala iho nei, ua hoʻolaha nui nā hale kūʻai lālā e like me Sam's Club lāua ʻo Costco, a me nā kahawai kūʻai hou e like me Hema, i ka hoʻomohala ʻana o ke ʻano hoʻomoʻa ʻoihana "hale hana +" ma o ka hoʻokumu ʻana i kā lākou hōʻailona hoʻomoʻa maikaʻi loa. ʻO ke komo ʻana o nā mea pāʻani hou e like me Pang Donglai lāua ʻo Yonghui, me ka piʻi ʻana o ka hoʻomoʻa pūnaewele ma o ka e-commerce hoihoi a me ke kahe ola ʻana o nā pāpili kaiapili, ua lilo i mau "mea hoʻolalelale" hou loa no ka ʻoihana hoʻomoʻa ʻana.
Wahi a nā hōʻike noiʻi pili, ʻo ka nui o ka mākeke o ka hoʻomoʻa hau ʻia ma kahi o 20 biliona yuan i ka makahiki 2023 a manaʻo ʻia e ulu i 45 biliona yuan i ka makahiki 2027, me ka ulu makahiki o 20% a 25% i nā makahiki ʻehā e hiki mai ana.
He manawa kūpono nui kēia no Anchor Professional Dairy, ka mea e hāʻawi ana i nā mea hoʻohui e like me ka kirīmi whipping, ka tīhi kirīmi, ka pata, a me ka tīhi i ka ʻoihana bakena. ʻO ia kekahi o nā mea pāʻani koʻikoʻi ma hope o ka ʻoihana bakena 600-biliona-yuan ma ka mākeke ʻāina nui o Kina.
"Ua ʻike mākou i kēia ʻano ma kahi o 2020, a (ka hoʻomoʻa hau/hoʻomākaukau mua ʻia) ke hōʻike nei i kahi ʻano hoʻomohala maikaʻi loa i nā makahiki i hala iho nei," wahi a Dai Junqi iā Little Foodie. Ua hoʻokumu ʻo Anchor Professional Dairy i kahi hui i hoʻolaʻa ʻia no ke kūʻai aku ʻana i nā lawelawe meaʻai e lawelawe i nā koi mai nā kahawai kūʻai kūʻai hou. I ka manawa like, ua hoʻomohala ʻo ia i kāna ʻano lawelawe ponoʻī: ma kekahi ʻaoʻao, e hāʻawi ana i nā huahana a me nā hoʻonā kūpono no ka hana hoʻomoʻa ʻoihana i nā mea hana ʻaelike, a ma kekahi ʻaoʻao, e hāʻawi pū ana i nā ʻike mākeke a me nā manaʻo hou i nā mea hana ʻaelike a me nā mea kūʻai aku terminal, e lilo mālie ana i hoa lawelawe waiū ʻoihana no ka hoʻomoʻa ʻana i nā mea kūʻai maikaʻi loa a me nā mea hana ʻaelike ma nā kahawai kūʻai hou.
Ma ka hōʻikeʻike, ua hoʻokumu ʻo Anchor Professional Dairy i kahi "Baking Industrialization", e hōʻike ana i nā huahana a me nā hoʻonā a me nā lawelawe e pili ana i nā pono o nā mea kūʻai aku bakena ʻoihana. Hoʻokomo pū kēia me ka 10L Anchor Baking Cream i hoʻokuʻu hou ʻia no ka mākeke Kina a me ka 25KG Anchor Original Flavored Pastry Butter, i lanakila i ka makana "Innovative Product of the Year" ma ka hōʻikeʻike, e hoʻokō ana i nā koi o ka hana nui a me nā kikoʻī ʻano like ʻole. Ua aʻo pū ʻo Little Food Times i kēia manawa, ua hoʻomaka ʻo Anchor Professional Dairy i kahi ʻano o nā hana e hoʻopili ai i nā ʻoihana hana meaʻai ma uka, nā kahua kūʻai hou, a me nā hōʻailona bakena a me ka lawelawe ʻai, e kūkulu ana i kahi kahua hana hou hui pū ʻoihana mai "nā mea maka - nā hale hana - nā kikowaena".
Ua hoʻomaʻamaʻa kēia papahana i nā pilina hohonu ma waena o nā kahawai a me ka hoʻokō ʻana i nā kumuwaiwai ma waena o nā mea hoʻolako mea maka a me nā lama inu kī, a ma waena o nā kahawai lawelawe meaʻai a me nā hale kūʻai kūʻai, ma o ka kaʻana like ʻana i nā ʻano ʻoihana hou a me nā ʻike o nā mea kūʻai aku, e hōʻike ana i nā hoʻonā hou a Anchor Professional Dairy, nā ʻike hoʻāʻo huahana, a me nā hoʻololi loea ʻoihana. Ua wehe ia i nā hana laulima hou a me nā manawa kūpono ʻoihana no kāna mau hoa. I loko o kēia hōʻikeʻike, ua kono pū ʻo Anchor Professional Dairy i nā hoa kaulahao lako e kaʻana like ana i ka ʻimi ʻana i nā mea maka kiʻekiʻe i ke kahua e hōʻike i kā lākou huahana a me nā hoʻonā i nā mea kūʻai hope.
Ke wehe nei i ka "Daily Healing" Baking New Scenario
Ma waena o nā mākeke hoʻopau meaʻai e ulu nui ana, ua ʻike ʻo Anchor Professional Dairy e hūnā ana ke ʻano o nā hiʻohiʻona hoʻopau like ʻole i nā manawa kūpono nui o ka mākeke a me ka wahi ulu.
Ua kuhikuhi ʻo Dai Junqi, "I nā makahiki i hala iho nei, ua ʻike mākou ua emi nui ka 'paepae' no ka ʻai ʻana i ka keke, a ke ākea a ke ʻano like ʻole nei nā hiʻohiʻona ʻai." Ua wehewehe ʻo ia ua ʻike nui ʻia kēia hoʻololi i ka hoʻonui ʻia ʻana o nā hiʻohiʻona ʻai keke mai nā ʻahaʻaina kūikawā kuʻuna i nā ʻano like ʻole i ke ola o kēlā me kēia lā. "I ka wā ma mua, ua kau nui ʻia ka ʻai ʻana i ka keke ma nā hanana kikoʻī e like me nā lā hānau a me nā lā hoʻomanaʻo; akā i kēia manawa, ke lilo nei nā kumu hoʻoikaika o nā mea kūʻai aku no ke kūʻai ʻana i nā keke i mea like ʻole - me nā ʻahaʻaina kuʻuna a kūikawā paha e like me ka Lā Makuahine a me '520', a me nā ʻano like ʻole i ke ola o kēlā me kēia lā: ka uku ʻana i nā keiki, nā ʻahaʻaina a nā hoaaloha, nā hoʻolauleʻa hoʻokipa hale, a no ka ʻoluʻolu wale nō iā ʻoe iho a hana i kahi manawa momona no ka hoʻomaha ʻana i ke kaumaha a me ka uku ponoʻī."
Manaʻo ʻo Dai Junqi ʻo nā loli i hōʻike ʻia ma nā ʻano i luna nei e hōʻike ana i ka ulu mālie ʻana o nā huahana bakena i mau mea lawe koʻikoʻi o nā pono waiwai o ka naʻau o ka poʻe. ʻO ke ʻano o nā hiʻohiʻona ʻokoʻa a me nā hiʻohiʻona ʻai i kēlā me kēia lā i ka bakena e hoʻopuka pū ana i nā koi hou i nā huahana bakena.
"Ma nā hale kūʻai bakena ma nā alanui a i ʻole ma nā hale kūʻai nui, e ʻike ʻoe e liʻiliʻi ana ka nui o nā keke, no ka laʻana, mai nā keke liʻiliʻi 8-ʻīniha a me 6-ʻīniha a i 4-ʻīniha. I ka manawa like, ke piʻi nei hoʻi nā koi o ka poʻe no ka maikaʻi o ke keke, me ka ʻono ʻono, ka nani o ke ʻano, a me nā meaʻai olakino."
Ua ʻōlelo ʻo ia ʻo ka ʻoihana hoʻomoʻa o kēia manawa ke hōʻike nui nei i ʻelua mau hiʻohiʻona koʻikoʻi: ʻo kekahi ka wikiwiki o ka hoʻololi ʻana o nā ʻano kaulana, a ʻo kekahi ka nui o nā ʻono like ʻole o nā mea kūʻai. "Ma ke kahua hoʻomoʻa, ʻaʻohe palena o ka hana hou ʻana o ka huahana," i hoʻokūpaʻa ai ʻo ia, "ʻo ka palena wale nō ka palena o ko mākou noʻonoʻo a me ka noʻeau o nā hui pū ʻana o nā mea hoʻohui."
No ka hoʻokō ʻana a me ka hoʻololi ʻana i nā loli wikiwiki o ka mākeke hoʻopau ʻana i ka bakena, ʻo Anchor Professional Dairy, ma kekahi ʻaoʻao, e hilinaʻi ana i kāna hui ʻike ʻoihana ʻoihana a me ka ʻike o ka mākeke a me ke kamaʻilio kūpono me nā mea kūʻai aku e loaʻa ai ka ʻikepili hoʻopau manawa maoli a me nā pono o nā mea kūʻai aku; ma kekahi ʻaoʻao, hoʻohui ia i nā kumuwaiwai bakena honua, me ka hui haku o ka MOF Farani (Meilleur Ouvrier de France, nā mea hana lima maikaʻi loa o Farani), nā mea hana bakena honua me nā ʻano fusion Kepanī a me Hikina Hema ʻAsia, a me nā hui kuke kūloko, e kūkulu i kahi ʻōnaehana kākoʻo hana hou huahana like ʻole. Hāʻawi kēia kumu hoʻohālike R&D "ʻike honua + ʻike kūloko" i ke kākoʻo loea mau a me ka hoʻoikaika no ka hana hou huahana.
Ua ʻike ʻo Little Food Times i ka pane ʻana i nā koi waiwai naʻau o nā mea kūʻai ʻōpio no ka meaʻai a me nā mea inu i ka "hoʻokele waiwai ho'ōla" o kēia manawa, ua hoʻopili hou ʻo Anchor Professional Dairy i nā ʻano huahana "pale, maikaʻi, a paʻa" o Anchor Whipped Cream me ka IP ho'ōla "Little Bear Bug" ma kēia hōʻikeʻike. ʻO ka moʻo i hōʻailona pū ʻia ma ka hanana ʻaʻole wale nā mea ʻono Komohana e like me nā keke mousse a me nā keke kirīmi, akā he moʻo o nā huahana peripheral kumuhana. Hāʻawi kēia i kahi kumu hoʻohālike hou no nā lama bakena e hana i nā huahana kūʻai maikaʻi loa e hoʻohui i ka hoʻopiʻi aesthetic a me ka resonance naʻau, e kōkua ana i nā lama terminal e hāʻawi i nā mea kūʻai aku i kahi ʻike ho'ōla piha e pili ana i ka ʻono a me ka hōʻoluʻolu naʻau.
Ua hoʻokuʻu aku ʻo Anchor Professional Dairy a me ka IP me ke kumumanaʻo ho'ōla ʻo "Little Bear Bug" i nā huahana i hoʻohui ʻia
Ke kālele nei i nā māhele koʻikoʻi no ka hoʻonui wikiwiki ʻana
"Ma waena o kā mākou mau ʻano huahana ʻelima, ʻo ka Anchor whipping cream ka ʻano kūʻai maikaʻi loa, ʻoiai ua ʻoi aku ka nui o ka ulu ʻana o ke kūʻai aku ʻana o ka pata Anchor i ka makahiki i hala," wahi a Dai Junqi iā Foodie. Ke hoʻohālikelike ʻia me ka wā ma mua, ua hoʻonui nui ʻia ke kaulana a me nā hiʻohiʻona hoʻohana o ka pata i ke ola o kēlā me kēia lā Kina. Ke hoʻohālikelike ʻia me ka shortening kuʻuna, ʻaʻohe o ka pata i nā waikawa momona trans a ʻoi aku ka momona maoli, kahi e kūlike ai me ka ʻimi ʻana o nā mea kūʻai aku i nā meaʻai olakino.
I ka manawa like, hiki i ka ʻono waiū kū hoʻokahi o ka pata ke hoʻohui i nā ʻano momona i ka meaʻai. Ma waho aʻe o kāna hoʻohana nui ʻana i nā pastries Komohana, ua hoʻokele pū ka pata i ka hoʻololi ʻana o ka meaʻai kuʻuna Kina i ke kūlana kiʻekiʻe ma nā hiʻohiʻona kūʻai kūʻai hou a i ʻole nā mea ʻai i loko o ka hale kūʻai. No laila, ua hoʻolilo nā lama he nui i kālele ʻia i ke olakino i ka pata Anchor kiʻekiʻe i wahi kūʻai nui o kā lākou huahana, a ua hoʻonui ʻia kāna mau hiʻohiʻona hoʻohana mai ka hoʻomoʻa ʻana o ke Komohana i ka meaʻai Kina - ʻaʻole wale nā berena a me nā pastries e hoʻohana nui ana i ka pata, akā ʻike pinepine ʻia hoʻi i nā mea ʻaina kakahiaka Kina e like me nā pancakes i huki lima ʻia, a me nā kīʻaha Kina kuʻuna e like me nā ipu wela a me nā kīʻaha ipu pōhaku.
I kēia manawa, ʻo ka Anchor whipping cream, kahi māhele koʻikoʻi kuʻuna o Anchor Professional Dairy, hōʻike pū i kahi hiʻohiʻona ulu maikaʻi.
"ʻO ka whipping cream ka māhele huahana e hāʻawi nui ana i kā mākou kūʻai aku," wahi a Dai Junqi. ʻOiai ʻo Kina ka mākeke koʻikoʻi loa no ka ʻoihana lawelawe meaʻai a Fonterra ma ka honua holoʻokoʻa, e alakaʻi pololei kāna mau koi hoʻohana i ke kuhikuhi noiʻi a me ka hoʻomohala ʻana o nā huahana whipping cream a he hopena nui ia i ka hoʻonohonoho ʻana o ka hiki ke hana honua.
Ua ʻike ʻo Foodie ua hōʻea ka nui o ka hoʻokomo ʻana mai o Kina i ka kirīmi whipping i 288,000 tons i ka makahiki 2024, he piʻi 9% i hoʻohālikelike ʻia me 264,000 tons i ka makahiki 2023. Wahi a ka ʻikepili no nā mahina 12 e pau ana i Malaki o kēia makahiki, ʻo ka nui o ka hoʻokomo ʻana mai o ka kirīmi whipping he 289,000 tons, he piʻi 9% ma mua o nā mahina 12 i hala, e hōʻike ana i ka ulu paʻa o ka mākeke.
He mea kūpono ke hoʻomaopopo ʻia ua hoʻopuka hou ʻia kahi kūlana aupuni hou, ʻo "Food Safety National Standard Whipping Cream, Cream and Anhydrous Milk Fat" (GB 19646-2025), i Malaki o kēia makahiki. Ua ʻōlelo maopopo ke kūlana hou e pono e hana ʻia ka whipping cream mai ka waiū maka, ʻoiai ʻo ka whipping cream i hoʻololi ʻia e hana ʻia mai ka waiū maka, ka whipping cream, ka kirīmi, a i ʻole ka momona waiū anhydrous, me ka hoʻohui ʻana i nā mea ʻē aʻe (koe wale nō ka momona ʻaʻole o ka waiū). Hoʻokaʻawale kēia kūlana ma waena o ka whipping cream a me ka modified whipping cream a e hoʻokō kūhelu ʻia ma Malaki 16, 2026.
ʻO ka hoʻokuʻu ʻia ʻana o nā kūlana huahana ma luna a me nā hoʻoponopono lepili e hoʻomālamalama hou aku i nā koi lepili, paipai i ka ʻike maopopo o ka mākeke a me ke kūlana maʻamau, hiki i nā mea kūʻai ke loaʻa kahi ʻike maopopo o nā mea hoʻohui huahana a me nā ʻike ʻē aʻe, a kōkua i ka hoʻoponopono ʻana i ka hana ʻana a me ka hōʻoia ʻana i ka maikaʻi o ka huahana. Hāʻawi pū ia i kahi kumu kūlana maopopo no nā ʻoihana e hoʻomohala a hana i nā huahana.
"ʻO kēia kekahi ana nui no ka hoʻomohala kiʻekiʻe o ka ʻoihana," wahi a Dai Junqi. ʻO nā huahana waiū Anchor Professional, me ka kirīmi whipping Anchor, i hana ʻia mai ka waiū maka mai nā bipi hānai mauʻu* ma Aotearoa. Ma o nā pahu waiū akamai, loaʻa i nā mahi waiū a Fonterra ma Aotearoa ka hōʻiliʻili hilinaʻi, ka hiki ke hahai pololei a me ka hoʻāʻo ʻana, a me ka halihali piha o ka waiū me ke kaulahao anu, e hōʻoiaʻiʻo ana i ka palekana a me ka meaʻai o kēlā me kēia kulu o ka waiū maka.
I ka nānā ʻana i mua, ua ʻōlelo ʻo ia e hoʻomau ʻo Anchor Professional Dairy i ka pane ʻana i nā koi o ka mākeke me nā huahana waiū kiʻekiʻe a me nā noi hou, ʻoiai e hana pū ana me nā hoa kūloko hou aʻe e hoʻolaha i ka hana hou kūloko, hoʻokele i nā hoʻonui huahana waiū, a hāʻawi i ka hoʻomohala kiʻekiʻe o ka ʻoihana lawelawe meaʻai o Kina, ʻoiai ka ʻāpana hoʻomoʻa.
Ka manawa hoʻouna: Iune-03-2025