Nīnauele me Dai Junqi, Hope Pelekikena o Fonterra Greater China: Wehe ʻana i ke Code Traffic of the 600-billion-yuan Bakery Market
Ma ke ʻano he mea hoʻolako alakaʻi i nā meaʻai waiu no ka ʻoihana bakena a he kumu nui o nā manaʻo noiʻi noʻonoʻo a me nā ʻike makamae ʻokiʻoki, ua hoʻohui pū ʻia ʻo Fonterra's Anchor Professional Dairy brand i loko o ka ʻāpana bakena Kina e ulu nei.
"I kēia mau lā, ua kipa au a me koʻu mau hoa hana i kahi papa hana e-commerce e pili ana i ka home. ʻO kā mākou kāhāhā, i nā pule ʻelua ʻelua o Mei, ʻo ka huaʻōlelo ʻimi kiʻekiʻe ma Shanghai ʻaʻole i wela wela a i ʻole barbecue, akā keke, "wahi a Dai Junqi, Hope Pelekikena o Fonterra Greater China a me ke poʻo o ka Foodservice Business, i kahi ninaninau kūʻokoʻa me Little Foodie ma ka China International Bakery Exhibition ma Shanghai.
Ma ka manaʻo o Dai Junqi, ma kekahi ʻaoʻao, ke hoʻomau nei ka ulu ʻana o ke ʻano o ka kuke ʻana i ka ʻenehana a me nā hale kūʻai kūʻai e like me Sam's Club, Pang Donglai, a me Hema. Ma ka ʻaoʻao ʻē aʻe, ua puka mai ka nui o nā hale kūʻai kūikawā e hāʻawi ana i ka maikaʻi kiʻekiʻe, ʻokoʻa, a me ka mana ikaika o nā meaʻai i kālua hou ʻia e hoʻokō i nā ʻano hoʻohana o kēia manawa. Hoʻohui ʻia, ua hoʻonui wikiwiki ʻia ka kuke ʻana ma ka pūnaewele ma o ka e-commerce e pili ana i ka hoihoi. ʻO kēia mau mea āpau i lawe mai i nā manawa ulu hou no Anchor Professional Dairy i loko o ke kahawai baking.
ʻO nā manawa kūʻai ma hope o nā ʻano e like me ka wikiwiki o ka hana ʻana o ka kuke ʻana, nā hiʻohiʻona hoʻohana like ʻole, ka ulu wikiwiki ʻana o nā ʻano kumu, a me ka hoʻomaikaʻi ʻana i ka maikaʻi i hui pū ʻia i kahi moana polū hou i kūʻai ʻia he mau haneli miliona mau yuan no nā noi waiu. Ua hoʻokūpaʻa ʻo ia, "Anchor Professional Dairy, e hilinaʻi ana i ka maikaʻi maikaʻi o nā kumu waiu hānai mauu o New Zealand, hāʻawi i nā lawelawe mea kūʻai aku a me nā hoʻonā hou e kōkua i nā mea kūʻai aku e hoʻonui i kā lākou ʻoihana kuke a loaʻa i kahi kūlana lanakila-lanakila."
I ke alo o nā ʻano hou he nui i loko o ke kahawai bakena, he aha nā hoʻolālā hou a Anchor Professional Dairy i Kina? E nānā kākou.
Kōkua nā lawelawe kaulahao piha hou i ka hana ʻana i nā hits baking
I nā makahiki i hala iho nei, ua hoʻoikaika nui nā hale kūʻai lālā e like me Sam's Club a me Costco, a me nā ala kūʻai hou e like me Hema, i ka hoʻomohala ʻana i ke kumu hoʻohālike "factory +" i hana ʻia ma ka hana ʻana i kā lākou brand ponoʻī kūʻai mea kūʻai. ʻO ke komo ʻana o nā mea pāʻani hou e like me Pang Donglai lāua ʻo Yonghui, a me ka piʻi ʻana o ka kuke ʻana ma ka pūnaewele ma o ka e-commerce e pili ana i ka hoihoi a me ka hoʻolaha ʻana i ka media kaiapili, ua lilo ia i "accelerators" hou loa no ka hana ʻana o ka kuke ʻana.
Wahi a nā hōʻike noiʻi kūpono, ʻo ka nui o ka mākeke o ka bakena paʻakai ma kahi o 20 biliona yuan ma 2023 a ke manaʻo ʻia nei e ulu i 45 biliona yuan e 2027, me ka piʻi ʻana o ka makahiki he 20% a 25% i nā makahiki ʻehā e hiki mai ana.
Hōʻike kēia i kahi manawa ʻoihana nui no Anchor Professional Dairy, e hāʻawi ana i nā mea e like me ka whipping cream, cream cheese, butter, and cheese i ka ʻoihana baking. ʻO ia kekahi o nā mea pāʻani koʻikoʻi ma hope o ka ʻoihana baking 600-billion-yuan ma ka mākeke ʻāina ʻo Kina.
"Ua ʻike mākou i kēia ʻano ma kahi o 2020, a ke hōʻike nei ʻo (frozen/pre-prepared baking) i kahi ʻano hoʻomohala maikaʻi loa i nā makahiki i hala iho nei," wahi a Dai Junqi iā Little Foodie. Ua hoʻokumu ʻo Anchor Professional Dairy i hui hoʻolaʻa no ke kūʻai ʻana i ka lawelawe meaʻai e lawelawe i nā koi mai nā ala kūʻai kūʻai e kū mai ana. I ka manawa like, ua hoʻomohala ʻo ia i kāna ʻano lawelawe ponoʻī: ma ka ʻaoʻao hoʻokahi, e hāʻawi ana i nā huahana a me nā ʻoluʻolu kūpono no ka hana ʻana i ka baking i nā mea hana aelike, a ma ka ʻaoʻao ʻē aʻe, e hāʻawi pū ana i nā ʻike mākeke a me nā manaʻo hou i nā mea hana aelike a me nā hale kūʻai kūʻai kūʻai kūʻai.
Ma ka hōʻikeʻike, ua hoʻokumu ʻo Anchor Professional Dairy i kahi "Baking Industrialization", e hōʻike ana i nā huahana a me nā hoʻonā a me nā lawelawe i kūpono i nā pono o nā mea kūʻai kuke kuke. Loaʻa kēia i ka 10L Anchor Baking Cream hou i hoʻolālā ʻia no ka mākeke Kina a me ka 25KG Anchor Original Flavored Pastry Butter, i lanakila i ka makana "Innovative Product of the Year" ma ka hōʻikeʻike, e hālāwai ana i nā koi o ka hana nui a me nā kikoʻī kikoʻī like ʻole. Ua aʻo pū ʻia ʻo Little Food Times i kēia manawa, ua hoʻokumu ʻo Anchor Professional Dairy i kahi ʻano hana e hoʻopili ai i nā ʻoihana hoʻolaʻa meaʻai i luna, nā kahua kūʻai kūʻai hou, a me nā pahu kuki a me nā mea ʻai meaʻai, ke kūkulu ʻana i kahi kahua hoʻomohala hui like ʻana mai "nā lako - nā hale hana - nā terminals".
Ua maʻalahi kēia papahana i nā pilina keʻa a me ka hoʻohui waiwai ma waena o nā mea hoʻolako maka a me nā mea inu kī, a ma waena o nā kaulahao meaʻai a me nā ala kūʻai aku, ma ke kaʻana ʻana i nā ʻano ʻoihana ʻokiʻoki a me nā ʻike o nā mea kūʻai aku, e hōʻike ana i nā hopena hou o Anchor Professional Dairy, nā ʻike hoʻāʻo huahana, a me nā hoʻololi ʻenehana loea. Ua wehe ʻo ia i ka hui hou a me nā manawa ʻoihana no kāna mau hoa. I loko o kēia hōʻikeʻike, ua kono pū ʻia ʻo Anchor Professional Dairy i nā hoa hana hoʻolako i kaʻana like i ka ʻimi ʻana i nā mea waiwai kiʻekiʻe i ke kahua e hōʻike i kā lākou huahana a me nā hopena i ka hoʻopau ʻana i nā mea kūʻai aku.
Hoʻokuʻu i ka "Ho'ōla i kēlā me kēia lā" Baking Scenario Hou
Ma waena o ka nui o nā mākeke meaʻai bakena e ulu nei, ua ʻike ʻo Anchor Professional Dairy i ke ʻano o nā hiʻohiʻona hoʻohana like ʻole e hūnā i nā manawa mākeke nui a me nā wahi ulu.
Ua kuhikuhi ʻo Dai Junqi, "I nā makahiki i hala iho nei, ua ʻike mākou i ka emi ʻana o ka 'paepae' no ka ʻai ʻana i ka keke, a ʻo nā hiʻohiʻona ʻai ke hoʻonui a hoʻololi ʻia." Ua wehewehe ʻo ia e ʻike nui ʻia kēia hoʻololi i ka hoʻonui ʻia ʻana o nā hiʻohiʻona ʻai keke mai nā ʻahaʻaina kūikawā kuʻuna i nā hiʻohiʻona like ʻole i ke ola o kēlā me kēia lā. "I ka wā ma mua, ʻoi aku ka nui o ka ʻai ʻana i ka keke i nā manawa kūikawā e like me nā lā hānau a me nā lā hoʻomanaʻo; akā i kēia manawa, ke ulu nui nei ka manaʻo o nā mea kūʻai aku no ke kūʻai ʻana i nā keke - me nā ʻahaʻaina kuʻuna a kūikawā paha e like me Mother's Day a me '520', a me nā ʻano hiʻohiʻona like ʻole i ke ola o kēlā me kēia lā: hoʻomaikaʻi i nā keiki, nā hui hoa, hana hoʻolauleʻa hale no ka hoʻomaha ʻana a me ke kaumaha.
Manaʻo ʻo Dai Junqi ʻo nā hoʻololi i hōʻike ʻia ma nā ʻano i luna aʻe e hōʻike ana i ka ulu ʻana o nā huahana baking i nā mea lawe waiwai nui o nā kānaka. ʻO ke ʻano o nā hiʻohiʻona ʻokoʻa a me nā hiʻohiʻona ʻai i kēlā me kēia lā i ka kuke ʻana ke koi hou nei i nā huahana baking.
"Ma nā hale kūʻai bakena ma nā alanui a i ʻole ma nā hale kūʻai kūʻai, e ʻike ʻoe e liʻiliʻi ana ka nui o nā keke, no ka laʻana, mai ka 8-iniha a me 6-iniha a hiki i ka 4-iniha mini.
Ua ʻōlelo ʻo ia he ʻelua mau hiʻohiʻona koʻikoʻi ka ʻoihana baking i kēia manawa: ʻo ka wikiwiki o ka hoʻololi ʻana i nā ʻano kaulana, a ʻo ka mea ʻē aʻe ka ʻono o nā mea kūʻai. "Ma ke kahua bakena, pau ʻole ka hana hou ʻana o ka huahana," i ʻōlelo ai ʻo ia, "ʻo ka palena wale nō ka palena o kā mākou noʻonoʻo a me ka hoʻomohala ʻana o nā hui hoʻohui."
No ka hālāwai ʻana a me ka hoʻololi ʻana i nā loli wikiwiki o ka mākeke ʻai bakena, ʻo Anchor Professional Dairy, ma kekahi ʻaoʻao, e hilinaʻi ana i kāna hui ʻike ʻoihana ʻoihana a me ka ʻike o ka mākeke a me ka kamaʻilio manawa me nā mea kūʻai aku e loaʻa i ka ʻikepili hoʻohana terminal manawa maoli a me nā pono o nā mea kūʻai aku; ma ka lima 'ē aʻe, ka mea integrates global baking kumu waiwai, me ka Farani MOF (Meilleur Ouvrier de France, ka Best Craftsmen o Farani) haku kime, international bakers me Iapana a me ka Hikina Hema Asia fusion styles, a me ka kūloko chef kime, e kūkulu i diversified huahana hou kākoʻo nenoaiu. Hāʻawi kēia hiʻohiʻona "ʻike honua + ʻike kūloko" R&D i ke kākoʻo ʻenehana mau a me ka hoʻoikaika ʻana no ka hana hou o ka huahana.
Ua ʻike ʻo Little Food Times i ka pane ʻana i nā koi waiwai o ka poʻe ʻōpio no ka meaʻai a me nā mea inu i ka "hoʻokele waiwai" o kēia manawa, ua hoʻopili ʻo Anchor Professional Dairy i ka "smooth, fine, and stable" huahana ʻano o Anchor Whipped Cream me ka IP ho'ōla "Little Bear Bug" ma kēia hōʻike. ʻAʻole wale nā mea pāʻina Western maikaʻi e like me nā keke mousse a me nā keke cream i nā pūʻulu co-branded i hōʻike ʻia ma ka hanana, akā pū kekahi o nā huahana peripheral themed. Hāʻawi kēia i kahi hiʻohiʻona hou no nā brand baking e hana i nā huahana kūʻai maikaʻi loa e hoʻohui i ka hoʻopiʻi nani a me ka resonance naʻau, e kōkua ana i nā brand terminal e hāʻawi i nā mea kūʻai aku i kahi ʻike hoʻōla piha e hoʻopili ana i ka ʻono a me ka hōʻoluʻolu o ka naʻau.
Ua hoʻolauna ʻo Anchor Professional Dairy a me ka IP healing-themed "Little Bear Bug" i nā huahana co-brand.
E kālele ana i nā ʻāpana kumu no ka hoʻonui wikiwiki ʻana
"Ma waena o kā mākou ʻelima huahana, ʻo Anchor whipping cream ka ʻāpana kūʻai maikaʻi loa, ʻoiai ʻoi aku ka nui o ka ulu ʻana o ke kūʻai ʻana o ka pata Anchor i ka makahiki i hala," i ʻōlelo ai ʻo Dai Junqi iā Foodie. Ke hoʻohālikelike ʻia i ka wā ma mua, ua hoʻonui nui ʻia ka kaulana a me ka hoʻohana ʻana i nā hiʻohiʻona o ka pata i ke ola o kēlā me kēia lā Kina. Hoʻohālikelike ʻia me ka pōkole kuʻuna, ʻaʻole i loaʻa i ka pata trans fatty acids a ʻoi aku ka meaʻai maoli, e kūlike me ka ʻimi ʻana o nā mea kūʻai aku i nā meaʻai olakino.
I ka manawa like, hiki i ka ʻono waiu ʻokoʻa o ka pata ke hoʻohui i nā mea momona momona i ka meaʻai. Ma waho aʻe o kāna noi koʻikoʻi i nā pastries Komohana, ua alakaʻi pū ka pata i ka hoʻololi ʻana o ka meaʻai Kina kuʻuna i ke kūlana kiʻekiʻe i nā hanana hale kūʻai hou a i ʻole hale kūʻai. No laila, ua hoʻonui ka nui o nā ʻoihana olakino i ka maikaʻi o ka Anchor butter i kumu kūʻai nui o kā lākou huahana, a ua hoʻonui ʻia kāna mau hiʻohiʻona noiʻi mai ka kuke ʻana i ke komohana a i ka meaʻai Kina - ʻaʻole wale nā palaoa a me nā pāpaʻi e hoʻohana nui ana i ka pata, akā ʻike pinepine ʻia i nā mea kakahiaka Pākē e like me nā pancakes huki lima, a me nā kīʻaha Kina e like me ka ipu wela a me nā ipu pōhaku.
I kēia manawa, hōʻike pū ʻia ka Anchor whipping cream, kahi ʻano kumu kuʻuna o Anchor Professional Dairy, i kahi manaʻo ulu maikaʻi.
"ʻO ka whipping cream ka māhele huahana e hāʻawi nui i kā mākou kūʻai aku," wahi a Dai Junqi. ʻOiai ʻo Kina ka mākeke koʻikoʻi no ka ʻoihana lawelawe meaʻai a Fonterra ma ka honua holoʻokoʻa, ʻo kāna koi ʻai e alakaʻi pololei i ka ʻimi noiʻi a me ka hoʻomohala ʻana i nā huahana whipping cream a loaʻa i kahi hopena koʻikoʻi i ka hoʻolālā mana hana honua.
Ua aʻo ʻo Foodie ua hiki i ka nui o ka lawe ʻana mai o Kina i 288,000 tons ma 2024, he 9% hoʻonui i hoʻohālikelike ʻia me 264,000 tons i 2023. Wahi a ka ʻikepili no nā mahina 12 e pau ana i Malaki o kēia makahiki, ʻo ka nui o ka lawe ʻana mai o ka hui ʻana he 289,000 tons, he 9% ka piʻi ʻana o ka mākeke ma mua o 12 mau mahina.
Pono e hoʻomaopopo ʻia ua hoʻopuka hou ʻia kahi maʻamau aupuni hou, "Food Safety National Standard Whipping Cream, Cream and Anhydrous Milk Fat" (GB 19646-2025), i Malaki o kēia makahiki. ʻO ka maʻamau hou e ʻōlelo maopopo ʻia e pono e hana ʻia ka ʻaila huikau mai ka waiū maka, ʻoiai ʻo ka ʻaila huikau i hoʻololi ʻia e hana ʻia mai ka waiū maka, ka ʻaila huikau, ka ʻaila, a i ʻole ka momona waiū anhydrous, me ka hoʻohui ʻana i nā mea ʻē aʻe (koe wale ka momona waiu ʻole). Hoʻokaʻawale kēia maʻamau ma waena o ka whipping cream a me ka hoʻololi ʻia ʻana o ka whipping cream a e hoʻokō mana ʻia ma Malaki 16, 2026.
ʻO ka hoʻokuʻu ʻana i nā kūlana huahana ma luna a me nā hoʻoponopono hōʻailona e hoʻomaʻamaʻa hou aku i nā koi e pili ana i ka lepili, hoʻolaha i ka ʻike mākeke a me ka standardization, hiki i nā mea kūʻai ke loaʻa ka ʻike maʻalahi o ka huahana a me nā ʻike ʻē aʻe, a kōkua i ka hoʻoponopono ʻana i ka hana a hōʻoia i ka maikaʻi o ka huahana. Hāʻawi ia i kahi kumu maʻamau no nā ʻoihana e hoʻomohala a hana i nā huahana.
"ʻO kēia kekahi mea nui no ka hoʻomohala kiʻekiʻe o ka ʻoihana," wahi a Dai Junqi. Hana ʻia nā huahana waiu Anchor Professional, me ka Anchor whipping cream, mai ka waiū maka mai nā bipi hānai mauʻu* ma New Zealand. Ma o nā pahu waiu naʻauao, loaʻa i nā mahiʻai waiu o Fonterra a puni ʻo Aotearoa ka hōʻiliʻili hilinaʻi, ka ʻike pololei a me ka hoʻāʻo ʻana, a me ke kaulahao anu piha i ka lawe ʻana i ka waiū, e hōʻoia ana i ka palekana a me ka meaʻai o kēlā me kēia kulu o ka waiū maka.
Ke nānā nei i mua, ua ʻōlelo ʻo Anchor Professional Dairy e hoʻomau i ka pane ʻana i nā koi mākeke me nā huahana waiu kiʻekiʻe a me nā noi hou, ʻoiai e hui pū ana me nā hoa kūloko hou aku e hoʻolaha i ka hana hou localized, e hoʻokele i ka hoʻomaikaʻi ʻana i nā huahana waiu, a kōkua i ka hoʻomohala kiʻekiʻe o ka ʻoihana lawelawe meaʻai o Kina, ʻoi aku ka ʻoihana baking.
Ka manawa hoʻouna: Jun-03-2025